Videos are effective tools for reaching out to potential customers. However, many companies make the mistake of using videos just like any of their marketing tools. For example, companies will create different videos and send them as attachments in their email campaigns. While this strategy worked before, the success of video marketing now depends on creating human touches to videos. And you can do this by using a personalised sales video app to make your videos more effective.
The Need for Personalised Videos
They say that a picture is worth a thousand words. If that is the case, then a video is worth a million since videos are more effective in getting your message across. Likewise, in the world of marketing, the use of videos outperforms any other campaign. For example, the latest statistics show that 72% of customers prefer to know a brand through videos instead of texts or pictures.
Likewise, 53% of people who watch a marketing video will most likely visit the brand’s website.
Statistics also showed that 72% of consumers are most likely to engage with marketing messages personally. And on the marketers’ side, 60% of marketers believe that the personalisation of sales videos is vital for converting leads.
The Benefits of Personalised Sales Videos
Personalised sales videos refer directly to the potential customer during narration, and this is possible with the usage of automated personalisation video apps, which obtain user data when users engage with your website, and they incorporate this information into the video to address them individually. Personal elements that you can use for personalised videos include the viewer’s name, job title, or profile image.
You do not need to create separate videos for each of your recipients. The personalised sales video app will assign personal information in designated fields that will be inserted automatically at different parts of the video. For example, the viewer’s name will be inserted whenever the video addresses the viewer.
Below given are a couple of the benefits of having personalised videos for your business:
- Increases Engagement
Personalised videos are similar to gifts with people’s names on them. And people will tend to open a video when they see that their names are on it. Moreover, personalised videos make people feel special, and as a result, it increases engagement in terms of email opening rates and click-through rates.
- Breaking Through the Noise
There is a lot of information available on the internet. Because of this, marketers find it challenging to keep potential customers focused on their message without being distracted by the noise (information and other messages from competitors). In this context, using a personalised video will tap into people’s need to be acknowledged. Likewise, most often than not, your target customer will open and complete the video to see where and when their names come up again.
- Builds Trust and Brand Loyalty
Customers who receive a personalised video are most likely to develop a genuine bond with the brand. Moreover, customers will see your company as being human and being trustworthy.
- Increases Sales and Conversions
Since people tend to watch personalised videos completely, you significantly increase your chances of getting your message across. In addition, personalised videos effectively create brand awareness and increase the chances of converting leads into loyal customers. Therefore, it is important to integrate personalised videos at each stage of your marketing funnel to guide leads in taking the next step towards a purchase decision.
In short, a personalised sales video app is a great tool for your company to engage your target audience and showcase your brand. That way, integrating personalised videos into your marketing efforts will lead to an increase in sales and brand loyalty.