Over the years, Pinterest has seen exponential growth. There are currently 433 million active users on the platform, with the number increasing day by day. Even the term “Pinterest influencer” has popped up thanks to easily accessible education on how to gain followers on Pinterest and growth services like PinGrowth.
However, despite its widespread use, companies commonly say that Pinterest is difficult to understand. But let us just share this with you: Pinterest is absurdly easy to use and can significantly impact your business growth.
If you want to learn the benefits of growing your business on the platform in terms of generating traffic, leads, and revenue, give this article a read!
Why Should You Use Pinterest to Expand Your Business?
Pinterest Offers a High Conversion Rate
The difference between Pinterest and most social media platforms is that it takes fewer stages from exploration to conversion. This indicates that compared to other social media platforms, Pinterest has a higher conversion rate of visitors into leads or sales.
Pinterest Has a Significant Number of Users
If you depend on your site to power your marketing and sales, you must drive visitors to boost leads or sales. Pinterest is a fantastic strategy for boosting backlinks to your website, which will increase traffic. In fact, some researchers suggest that Pinterest is superior to other social media platforms, including Facebook, at driving traffic back to a website.
Pins Increase Inbound Links
We appreciate it when users link to and share our material. The best part about Pinterest is that each pin has a link to the image’s original location. When it comes to actual interaction, links created through graphics are some of the best links you can obtain. Nearly 95% of the pictures on Pinterest have been either re-pinned or originally pinned from the internet.
With Pinterest’s rising popularity, this can provide you access to some extremely beneficial inbound connections. Despite the fact that some connections are no-follow, you should always value links that point people back to your website.
The Level of User Engagement Is High
Once you start using Pinterest, there is no going back! It increases the likelihood that your pins may be seen, touched, or, even better, go viral.
We believe the primary reason for such great engagement on Pinterest is that the material is so simple to understand, just because it is visual. For example, scanning tons of photos is simpler and more pleasant than scanning many tweets.
Pinterest Makes It Easy to Find Out What Your Audience Likes
Finding trends is easy with Pinterest. You can learn about popular topics people love to share, such as marketing, fashion, and more. You can see what inspires your followers by following them.
We believe there will be many more compelling reasons to join this rapidly expanding social network as Pinterest develops. Businesses already benefit from the first-mover advantage in their respective sectors by using the platform to increase traffic, leads, and sales. So, we recommend you hop on the bandwagon before the competition gets too high!