It’s no secret that in our day and age, a large part of the population are tech users using their computers or smartphones to access the internet.
We’ve listed a few website must-haves and veterinary marketing services to help your website stay connected with furparents, wherever they are at whatever time. As a healthcare practitioner for furbabies, we need to catch up with the times and take veterinarian marketing to the next level.
A website is an essential part of your branding tools and helps create trust between you and your potential clients and could give impressions on your practice’s reliability.
1. Intuitive User Experience
85% of tech users are smartphone owners which means that a large part of the population have the ability to access your website through their smaller screens. Make sure that your website works and can be viewed properly on a mobile device. Making sure that page loading time is 2-5 seconds also helps in retaining clients.
Having easy and accessible data is possible through great designs for navigation and in-website search capabilities. Provide a site that directs your visitors to your homepage, contact and location, services offered, social media presence, veterinarian and facility credentials, and the like.
2. Search Engine Rankings
Search Engine Optimization (SEO)
In order to optimize your website, there are a certain set of items that search engines look for when they give internet users their search results. Domains, phrases, tags in images and titles, keywords, page speed, mobile-friendliness, and other such factors are sought for and measured to determine if your website will show in the first page – or page 100+ when internet users type in “veterinary service” or “veterinary clinics” in the search box.
Pay-Per Click Advertising (PPC)
When potential clients look for veterinary websites, sponsored PPC ads come up at the very top of the list as well as the bottom of the page. What’s great about this marketing strategy is that you will only need to pay should anyone click those sponsored ads – if they don’t, then you won’t need to pay and feel like you wasted money on internet advertising.
3. Content Libraries
Everyone loves free advice and knowledge. Another way to captivate clients to your business and keep them visiting your website and contacting you for professional advice is through creating and posting quality content that are useful to furparents for simple, do it at home knowledge that is, let’s face it, already on the internet anyway.
4. Social Media Management
Apart from your website, having a social media presence is necessary in this day and age.Any form of healthcare, may it be for humans or for animals, needs to have a sense of relationship that is easily accessible through social media platforms. And with roughly 2.3 billion social media users, there is a high possibility that the customers your business hopes to engage with are already there.
5. Client Testimonials
Nothing feels more authentic than a website that makes you feel like you’re a part of a community and there are many ways to do this apart from a solid social media presence.
88% of consumers read online reviews before finally engaging with a local business. Make a website more credible by featuring client feedback for all other potential clients to see. Apart from making your clients feel that their options are appreciated, it is also a way to show everyone how assured you are of the quality of service you provide.